注册美国商标时必须提交的一项重要资料就是商标名称，数据显示，在注册美国商标时，很多人都是卡在商标名称这一环节。
美国专利商标局对商标名称的审查非常严格，很多标志和名称是禁止注册的，比如与某国国旗、国徽、军旗等名称或图案类似及相同的文字或图形，再比如带有民族歧视含义或带有丑化贬低特定民族含义类似及相同的文字或图形等。关于这方面内容我们在《请注意，这些东西不能注册美国商标》一文中已经介绍过了，这里不再赘述。
正因很多东西不能注册美国商标，我们在给商标命名以及提交美国商标注册申请资料时一定要格外注意这些方面的内容。下面我们来看看美国专利商标局在美国商标名称方面有哪些规定和要求。
1、Disclaimer: Enter descriptive, generic, or otherwise non-distinctive wording or elements. A disclaimer is a statement that the applicant or registrant does not claim the exclusive right to use a specified element or elements of the mark in a trademark application or registration. The purpose of a disclaimer is to permit the registration of a mark that is registrable as a whole but contains matter that would not be registrable standing alone. See
放弃专用权：商标名称中含有描述性的、通用名称或者其它缺乏显著性的词语时，需标明放弃该部分的专用权
2、Translation: Enter either the English translation of the foreign wording in the mark, or specify that no meaning exists in a foreign language. Note: In a TEAS Plus application, the applicant must enter a translation of the mark, if applicable under the facts of the application.
名称翻译：当商标名称为非英文时需提供其英文翻译，或者说明该商标没有英文含义。
中文商标可以在美国提交申请，但是申请人需要提供构成该商标的每一个中文字的读音以及相应的英文翻译。
3、Transliteration: Enter either the transliteration and English translation thereof, or enter the transliteration and specify that no meaning exists in a foreign language. Note: In a TEAS Plus application, the applicant must enter a transliteration of the wording, and translation thereof.
音译：需提高商标的音译及英文翻译，或者说明该商标没有含义
4、Significance of Wording, Letter(s), or Numeral(s): If any word(s), letter(s), or numeral(s) appearing in the mark have a significance in the relevant trade or industry or as applied to the goods and/or services in the application, applicant should specify the significance to avoid inquiry by the examining attorney, e.g., "X-10" could be used as a specific model number, and this significance should be noted. If it appears that the word(s), letter(s), or numeral(s) may have significance, particularly to someone unfamiliar with the specific usage of the word(s), letter(s), or numeral(s), but in reality the usage is only as a trademark, applicant should indicate that there is no significance in the relevant trade or industry or as applied to the goods and/or services listed in the application, no geographical significance, and no meaning in a foreign language.
商标名称中字母、数字、的含义：如果商标中的文字、字母、或数字与该商标所注册的商品或服务所在行业有联系，申请人应该说明该含义。
5、Name(s), Portrait(s), Signature(s) of Individual(s): If a name(s), portrait(s), and/or signature(s) shown in the mark identifies a particular living individual, click on the first circle and enter the name of the individual being identified. In addition, attach a .jpg or .pdf file showing the actual consent of the named individual to the use and registration of his or her name. Click on the second circle if the mark includes a name(s), portrait(s), and/or signature(s), but this does NOT identify a particular living person. Note: In a TEAS Plus application, the applicant must provide the appropriate information regarding consent, if applicable under the facts of the application.
人的姓名、肖像、签名：如果商标中含有活着的自然人的人名、肖像、签名需附上该自然人同意将其作为商标来注册的同意书。
以上就是注册美国商标时，在商标名称方面需要注意的问题。如果大家对这方面内容还有任何疑问，欢迎咨询赛贝知识产权平台。
